Description
About Dataset
YouTube Video Engagement and Metrics Dataset
This dataset contains detailed engagement metrics for YouTube videos over time. The data includes views, likes, comments, shares, and other key metrics for individual videos, allowing for analysis of video performance and audience interaction.
Columns:
video_id: The unique identifier for each YouTube video.
day: The date of the video engagement data (format: YYYY-MM-DD).
views: The total number of views the video received on that day.
redViews: The number of red views (e.g., views where users interacted with specific content).
comments: The number of comments made on the video.
likes: The number of likes received on the video.
dislikes: The number of dislikes received on the video.
videosAddedToPlaylists: The number of times the video was added to playlists.
videosRemovedFromPlaylists: The number of times the video was removed from playlists.
shares: The number of times the video was shared.
estimatedMinutesWatched: The total estimated minutes of the video watched.
estimatedRedMinutesWatched: The total estimated red minutes watched (similar to views but involving specific content interactions).
averageViewDuration: The average duration of views for the video (in seconds).
averageViewPercentage: The average percentage of the video watched.
annotationClickThroughRate: The click-through rate for video annotations.
annotationCloseRate: The close rate for video annotations.
annotationImpressions: The number of times an annotation was shown to viewers.
annotationClickableImpressions: The number of times a clickable annotation was shown.
annotationClosableImpressions: The number of times a closable annotation was shown.
annotationClicks: The number of clicks on the annotations.
annotationCloses: The number of times the annotation was closed.
cardClickRate: The click-through rate for cards in the video.
cardTeaserClickRate: The click-through rate for teaser cards.
cardImpressions: The number of times a card was shown in the video.
cardTeaserImpressions: The number of times a teaser card was shown in the video.
cardClicks: The number of times a card was clicked.
cardTeaserClicks: The number of times a teaser card was clicked.
subscribersGained: The number of subscribers gained on the day due to the video.
subscribersLost: The number of subscribers lost on the day due to the video.
Use Cases:
Video Performance Analysis: This dataset is ideal for analyzing how videos perform on YouTube based on views, engagement metrics, and audience interaction. It can help identify patterns in video popularity, like which videos generate the most views or engagement.
Trend Prediction: With historical data on views, likes, shares, and subscriber changes, this dataset can be used to predict future trends and identify successful strategies for growing a YouTube channel.
Audience Engagement Insights: The dataset provides detailed metrics on comments, likes, dislikes, and shares, allowing for a deeper understanding of how the audience interacts with videos and what drives user engagement.
Marketing and Monetization: Brands and creators can use the dataset to track how their videos perform in terms of monetization-related metrics, such as subscriber gain and video shares.
Content Strategy Optimization: By analyzing which videos have the highest views, average view duration, and engagement rates, content creators can optimize their video content strategy to increase viewership and audience retention.
Platform Analytics: This dataset can be useful for platforms and companies analyzing YouTube video performance, to develop tools or reports for content creators to improve their engagement and audience reach.
Data Range:
Start Date: 2019-09-06
End Date: 2024-11-10
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